THURSDAY,APRIL 16, 2009 THEPR0VINCE.COM, E-WEEE D I 87 TheNOWorchestra does.it again NEWen: Boutique label offers the sixth release by the 15-member ensemble es from the label. These are vocal/piano/wind/bass space track crew Ion Zoo's "Set Free NOW Orchestra Animal At The Cellar;" vocal/tronica duo Tales CD release Viviane Houle and Stefan Where: Western Front, 303 E. Smulovitz's "La Belle Et La Bete;" 8th Ave. reedsman Bruce Freedman's African When: Sunday, 7:30 p.m. Groove Band Live At The Cellar, guiā€¢ Tickets: $10 at the door tarist JeffYounger's Sandbox's "The Nudger" and the NOW Orchestra's BY STUARTDERDEYN latest. MUSIC REPORTER "The idea behind the Cellar series created by Raymon Torchinsky and Two decades on and still going myself was to provide a showcase strong, Vancouver's NOW Orches- for the fantastic creative musicians tra enters a new era this weekend. in the scene," says NOW Society Aftersuch internationally acclaimed artistic director Coat Cooke. "It ran releases as "Study/WitchGongGame its course, but all these great sesIl/10" and "Pola", the 15-member sions came out of it because it's avant-garde big band sees its sixth such as great live room for recordCD, Animal Tales, coming out on ing." the new NOW Orchestra Records "Afterconsidering the options of imprint (noworchestra.com). how best to make use of these, and This is the first of five new discs in consultation with Cory Weeds at out on the stylishly designed bou- Cellar Live, it became clear that tique label overseen by the 32 year- starting a label would be the best, old New Orchestra Workshop Soci- most financially viable way, to get ety. the music out there." Both the artists involved and the Mixed and mastered by pianist Cellar Live jazz imprint are part- Chris Gestrin at a nice price and nered in the venture. Many of the with a templated graphic design recordings were made during the courtesy of Vanilla Five, the label NOW on Monday Nights concert came togetl}er with the help of series that ran at the Cellar funding from the province, the B.C. (www.cellarjazz.com)over the past Arts Council, the City of Vancouver few years. and the musician's dedication to Most of these combos are offshoot the cause. groups from the membership. An The reality of producing a CD impressive 40 members of Van- being what it is, you can do more couver's improvised music scene for less and the catalogue was born. appear on the varied initial releas"For the first mai-out to press and In concert Coat Cookesaysthe Cellar seriesprovideda showcasefor the fine musicianson the scene. - SUBMITTEDPHOTO promoters, we went to a dollar store and bought these five CD holder booklets, then had a session of cutting liner booklets and so labels to fit and sent them out. It actually worked out to be a better deal for each individual group than doing it on their own." The NOW Orchestra disc includes music performed by three different incarnations of the ensemble. The list of players is a who's who of the local scene tackling compositions by Diane Labrosse, Pierre Tanguay and Cooke. The CD release will be played by a chamber ensemble version of the NOWfeaturing Cook (sax),JPCarter (trumpet), Brad Muirhead (trombone), Chad MacQuarrie (guitar), Tommy Babin (bass) and drummer Kenton Loewen. (Look for reviews of the NOW Orchestra Records releases online next Tuesday). sderdeyn@theprovince.com