Capilano College
Students Winners in B.C.

Business Competition

ive students from Capilano

College’s Accelerated Marketing
Program took home three first place
prizes in the annual B.C. Business
Computing Simulation competition.

The competition involved 12 teams
from colleges and institutes from
around the province. It was held March
9 to 11 at the Richmond Executive Inn
and was judged by a distinguished
panel comprised of top executives from
ICBC, BC Hydro, Deloitte and Touche
and the Ministry of Skills, Training and
Labour.

Each team was required to run a
corporation that sells computers. They
all started with the same amount of
money and the same number of
employees. They were judged for their
six-year strategic plan on how to
operate their company and increase the
value of the company’s stock. The
judges, acting as the Board of
Directors, would give the teams only
minutes to appear before them and
account for decisions made in such
areas as human resources, marketing,
or how they may have reacted to
environmental variables. Teams were
judged as a whole, as well as for
individual positions held by members

of their corporation.

Members of the Capilano College
team, coached by instructor Graham
Fane, took home the prize for best
team in their industry. Steve
Webster won for best marketing
manager. Karen Schuppli won for
best human resources manager. Nora
Spring and Kim Arnott filled the
positions of CEO and director of
Finance. Andrew Giffin worked
with the team putting together the
strategic plan and also acted as an
alternate player, able to fill any
position should another member be
unable to participate.

“Tt was really intense,” Webster
said, adding, “it was like taking an
extra course. But we felt really good
once it was over. It showed us how
well we could work under pressure
and how adaptable we are.”

Prizes for the winners included
software packages, mini computer
notebooks, portfolio briefcases, as
well as cash. They were donated by
various sponsors, which included
Microsoft Canada Inc., Novell
Canada, Seanex Technologies,
Doppler Computers, the Institute of
Chartered Accountants of B.C., the

April 21/95

Instructor Graham Fane (left) and
his Accelerated Marketing students
accept an award from College
President Dr. Greg Lee at a banquet
held in their honour earlier this
month.

Ministry of Skills, Training and
Labour, and the American
Marketing Association. The
colleges also made donations
towards the awards.

The teams were monitored by
game administrators, which also
included two Capilano College
students: Al Hyland and David
Begoray. Both are enrolled in the
College’s Accelerated Marketing
Program.

“We used everything they taught
us at college,” Webster added.
“Every course we’ve taken;
everything we’ve learned.

“We had a good year. We
excelled!” O